Digital Marketing Careers at Data Street

Duties and Responsibilities (including but not limited to):

● Prospects and meets with local businesses to sell effective digital marketing solutions.

● Meets with leads delivered by Digio Strategies’ marketing team to sell digital marketing solutions, and provide customer service and reporting throughout the sales journey.

● Collaborates with Data Street team to manage the entire customer journey.

● When applicable, coordinates with vendors in the execution of the digital marketing strategy.

● Manages digital advertising (paid search, paid social, contextual display, retargeting, video) implementation, new innovations, and ongoing optimization for various audiences.

● Initiates, develops, tracks, and completes digital marketing efforts with marketing partners.

● Analyzes campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.

● Follows established reporting and communication cadence, while building a clear understanding of campaign goals and channel metrics.

● Manages and ensures fresh content and brand messaging consistency across digital marketing efforts that align with partner’s priorities.

● Implements optimizations based on data, research, trends, best practices, and goals of the organization to enhance user experience and performance of digital efforts.

● Develops and iterates upon A/B testing to optimize digital email and advertising.

● Stays current on best practices and industry standards; make recommendations continuously to improve our strategies and services to deliver on KPIs.

● Stays current on data privacy regulations and best practices (CASL, GDPR, Apple ATT, etc) that affect digital marketing efforts.