How Branding and Graphic Design Services Benefit Your Business

Posted April 16, 2021.   

How Branding and Graphic Design Services Benefit Your Business
  • linkedin.com
  • Facebook.com
  • Twitter.com
  • Pinterest.com

Before there was a screen to fit comfortably in your pocket, this distinctive fruit captured audiences with “crisp” appeal. Apple’s brand has skyrocketed over the years with the evolution of the iPhone alongside technological advances like voice recognition, but where would it be without the iconic apple itself? The same goes for Nike’s “Just Do It”, or Dos Equis’, “Most Interesting Man”. Unique, impressionable brands strike an emotional and memorable experience long after a marketing campaign has ended. 

They depict how we define ourselves in that particular moment in time and lives on through pop-culture. Excellent branding and graphic design services provide more than just a campaign, but a story we go back to as a measure of how far we’ve come. Today, these stories are repurposed and rebranded into sharable content like memes or voice-overs, connecting newer generations with multimedia’s original landscape: traditional media. 

What is Branding and Brand Identity? 

Branding is the subtle art of utilizing logos, packaging, typography, personality, and other visual and emotional elements to convey a brand mission. It’s a method of experimenting with emotional, visual, historical, and human experience that allows for products to stand out from others in the marketplace where quality is often comparable or compromised. Establishing uniqueness in brands takes a trained eye and a skilled creative team to properly fashion brand identity. 

Brand identity refers to the face or voice of the brand that allows the audience to connect with its mission within the ethos of the industry or marketplace. As brands evolve and adjust to trends in the marketplace, brand identity steps in to represent its overall core ideals and values. How customers interact with a company’s brand identity leads to brand awareness and helps define its strategic marketing objectives. 

In order to establish a powerful brand identity, the following elements should be considered: 

  • Clear brand purpose and positioning 
  • Thorough market research 
  • Likable brand personality 
  • Memorable logo 
  • Attractive color palette 
  • Professional typography
  • On-brand supporting graphics  

The Difference Between Graphic Design and Branding 

  • linkedin.com
  • Facebook.com
  • Twitter.com
  • Pinterest.com

In the digital marketing world, branding and brand identity usually fall under the category of graphic design. While this is true in some ways, the two require inherently different skills. Defining this can help you narrow down your search when seeking branding and graphic design services.  

High-Quality Graphics Improve User Interaction 

Graphic design acts as the skeleton or bones of your brand. It includes all the design aspects mentioned above which are required to build the elements of your brand’s identity. Taking into consideration the visual and emotional elements that allow customers to connect, good graphic design makes an impressive impact. When done just right, graphic design ensures your brand’s visual messaging is cohesive, consistent, and easily adaptable to fit a variety of formats. 

Whether it’s through a social media campaign, e-mail marketing, or infographics, high-quality visuals impact the experience a customer has while interacting with your brand. Professionally constructed visuals grab an individual’s attention much faster than low-quality, stock, or non-existent imagery. Nearly 70% of online shoppers agree that the quality of images on an e-commerce site helps establish their purchasing decisions. 

Consistency and Strategy Increases Customer Loyalty 

While graphic design helps illustrate your story, branding is its narrative. Not only does branding contain a company’s personality, beliefs, or values, but it also includes everything from how customer support is handled to the use of stock photography on the product pages of your website. Simply put, it’s the relationship a business has to its customer base.

Staying up to date with consistent, branded messaging without over-doing it leads to customer loyalty. One bouquet of flowers per year just won’t do it, but neither will a rose garden. This is how digital marketers become experts at delivering your brand’s message – through organic interactions with your customers through the right placement, conveyance, and competitiveness. 

If the key to any good relationship is consistency, then the lock is relevancy. This is done by finding the right balance between meaningful aesthetics and impactful strategy. Once this is established, a level of trust with your customer base allows for your brand to gain market share based on “gaps” within your industry. Whether you know it or not, your customers are observant of these gaps in brand messaging, and once overcome can even create influencers for your brand. For example, take MAC’s “Back to MAC” campaign. In an effort to close the gap on the public’s perception of the company’s environmentally un-friendliness, MAC put eco-accountability into the customer’s hands.  

Branding is the story a company tells through its actions and interactions with the public, and the art of branding is what makes these exchanges as harmonious as possible. When your brand is your customer base, and your customer base is your brand, you’ve found just that – harmony. All in all, an agency’s ability to add depth to your brand and trim the excess or unwanted interaction is what determines a successful branding strategy. 

UX and UI Design: How Branding and Graphic Design Impacts User Behaviors 

Once your branding and graphic design elements are set in place, user experience (UX) is how agencies study a potential customer’s interaction with your brand. User experience design is applied when improving the usability, accessibility, and positive feedback gathered from UX research or data gained from your website. This could mean anything from how information is assembled to how easy or difficult it is to convert on your site. 

User interface (UI) design pertains to any design element on your website that includes interactivity. Not only does this type of design help improve user experience on your site, but it can also help establish goals or behaviors you wish to see. Examples of UI elements include: 

  • Microinteractions or responses to user activity 
  • Animated elements and transitions
  • Use of brand colors and typography
  • Interactive Elements (buttons, links, checkboxes, form fills) 

Data Street Marketing | Your Branding and Graphic Design Specialist in Meridian, MS 

At Data Street Marketing, we have a consistent track record for delivering high-quality graphic design and branding services to our clients in Meridian, MS. Whether you are in need of a logo design or re-design, motion graphics, or UI design for your website, our team is experienced and qualified to handle a variety of needs. Contact us today to inquire about our branding and design services near Jackson, MS today! 

 

 

Popular Posts

How can we help you?

Data Street Marketing is a local, full-service digital marketing and web design agency located in Jackson, Mississippi. Our team of professionals specialize in elevating your online presence through Search Engine Marketing, SEO, Social Media Management, Targeted Display Advertising, Content Marketing, and Web Development.

Start your online journey with a free consultation, because when you arrive at Data Street, the results begin with you!

Pin It on Pinterest

Don't Bounce Just Yet

get your Free Digital Audit

 


Getting found online has never been more important for small business owners. In fact, about 81% of customers say they search for local businesses online, so you’ll definitely want to ensure your listings are accurate. Our skilled Marketing Services Strategists will use our powerful listing management tools to help you get found, generate traffic, and grow your revenue.

We help you get found on the four major data aggregators, Factual, Acxiom, Infogroup, and Neustar Localeze, as well as on dozens of pertinent and reputable sites, like Facebook, Google, Yelp, and more. A strong online presence is the first step toward success. Let’s get started!


Did you know that 91% of consumers read customer reviews before visiting a local business? Every minute, people are talking and sharing reviews about your company online, but do you know what they’re saying about you? Whether it’s positive or negative, you should be in the know.

Reputation Management allows you to track what consumers are saying about you, improves your visibility in local search, and helps you see how you stack up against the competition. Let our Marketing Services Strategists manage your online reputation so you can spend your time doing what you do best—wowing your customers!


Just like your storefront, your online real estate should create a positive, seamless, and engaging experience for your visitors. If your website is anything but optimal, you could be turning away customers. That’s why it’s so important to host your website on a platform that’s fast, secure, and easy-to-use.

Better yet, our Marketing Services Web Developers can build a modern, mobile-friendly, and visually appealing website for your business that suits your brand. Your first impression online should be fast, secure, and engaging. We can help you do just that.


How can you keep the conversation going long after your customers have left your store, your shop, or your office? There are about 2.5 billion active social media users online today. Are you engaging with them? If only there was a tool to make managing your social media accounts simple.

Luckily, Social Marketing allows anyone on your team to manage your social media accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn. Our fully-managed service means that our proficient Marketing Services Strategists will curate a steady stream of quality content to engage and delight your followers while your team impresses them in real life.


No matter how great your businesses is, you're probably going to struggle showing on the first page of search engine search results. We use this this targeted method to attract traffic, leads and sales to you, attracting audiences who are actively trying to find products and services just like yours.


Having a great website is just the start of having an impressive piece of online real estate. Ideally, you’d like to be found on the very first page of Google, and the best way to do that is through search engine optimization. If you’re unfamiliar with the concept, rest assured that we’ve got you covered.

Let our SEO solutions drive your website up the Google search rank. We use multiple applications to boost your visibility on search engines, to increase your chances of being found, and drive more sales.


From your logo design to your messaging, we build your brand.