Driving search traffic to your website through text-based ads triggered by bidding on keyword phrases relevant to your target audience.
Have you ever wondered how sometimes paid ads appear at the top of search results pages after searching for specific keywords on Google? The ads appearing are known as “Pay-Per-Click advertising” which is a subset of search engine marketing. PPC advertising is a way to drive traffic directly to your website from an audience that is actively searching for the keywords that are relevant to your business. The best part is that you only pay when someone clicks on one of your ads.
Google garners roughly 92% of search traffic globally per day. That being the case, our team of search engine marketing specialists have a focus in the Google Ads platform. With the focus being on online conversion, we want to put your ad where your consumers are. Our Google-certified experts cultivate strategies that effectively help to convert leads by way of a phone call, form submission, download, online purchase, or email. If you are a nonprofit organization, you may also be eligible for a Google Ad Grant!
At Data Street Marketing, our management style is very straightforward and transparent. We want you to have a pulse on what is going on with your campaigns at all times. To make this happen, we start with a kick-off meeting that allows us to assess what your business goals are. This additional consultation allows us to create conversion-focused strategies in order to construct campaigns in alignment with achieving your advertising objectives. To keep you in the loop, we have a monthly reporting meeting to discuss the scope of the campaign(s) and any optimizations that we made to increase performance. We utilize an array of different Pay-Per-Click advertising types to get the job done for you. Our tool kit of ad types range from: