Search Engine Optimization (SEO)

The continuous process of growing sustainable organic website traffic

Understanding The Game Of SEO

The ongoing battle between businesses and search engines (Google) has been long-standing. In order for your business’s website to garner a coveted organic spot, the solution is to play the long term game of search engine optimization. To play at a high level on the local stage, it’s important to have a team of players that understands the nuances and the strategies to keep you in contention. It is also important to remember the landscape of best practices is changing as you read this. Having our Data Street team of SEO specialists in the driver’s seat for you means that you get to focus on the destination and not the drive. We help local companies in the city of Jackson, Meridian, and Dothan stay competitive through local SEO consulting and management. 
 
Search Engine Optimization is made up of four equally important pillars:

Technical SEO

Technical SEO pertains to the ease of the crawlability and indexability of your website for a search engine crawler. Elements of technical SEO that our specialists can help with are:

  • Crawl Errors
  • Responsiveness (the ability of a site to scale to a variety of screen sizes)
  • Security
  • Broken Links
  • Page Speed Issues
  • Canonicalization (converting data to represent one standard approved format)

On-Page SEO

The next pillar on the audit list is your on-page SEO. This applies to the crafting of web pages to answer the questions of search queries. It is multifaceted and can extend into the technical realm at times, but pertains to optimizing:

  • Meta Tags
  • Meta Description
  • Title Tags
  • URL Structure
  • Link Volume
  • Image Format
  • Alt Text
  • Site Map and Navigability Redirection

Off-Page SEO

Off-page SEO is about driving awareness and referral traffic to your website from other websites like social media platforms. Our team can help you accomplish this through:

  • Guest Blogging
  • Citations Listings (Google My Business, Bing) 
  • Backlink Strategy

Content Development

Content is a critical part of SEO. Part of Google’s ranking algorithm assesses websites by the E-A-T method. This means that sites are expected to be “Expert, Authoritative, and Trustworthy.” In order to be viewed this way, your content has to follow specific guidelines that include:

  • Keyword orientation. We accomplish this by: 
    • Facilitating keyword research
    • Identifying the pages that are currently ranking 
    • Identifying the possibility of content gaps leading to bounce rate
    • Optimizing those pages for keyword density and link structure 
    • Constructing content to enhances rankings and satisfy user intent

 

  • Strategic Content Development. We accomplish this by: 
    • Informing your audience of your product 
    • Filling market gaps with relevant “Why Choose” content 
    • Addressing consumer education gaps 
    • Positioning your brand as the solution