Properly maintaining the growth of your business can be a complex and tedious process. Oftentimes, business owners must focus on day to day operations and prioritizing marketing initiatives fall to the wayside. Perhaps they lack the resources to hire a digital marketing expert to join their staff. Even so, when competing within the online landscape, it can take expert-level management that an entry-level role can not always fulfill.
A digital marketing agency like Data Street Marketing will not only provide you with a robust marketing strategy that will meet your particular objectives, but will implement the strategy and provide detailed results by measuring things like engagement, clicks, and conversions or sales. If you’re still wondering why you should hire a digital marketing agency in Meridian, MS, here are our top five reasons.
1. Brand or Rebrand Your Business
Strategically developing your brand is critical in establishing the look, feel, and voice of your business. Without an attractive logo, a thoughtful brand voice, social presence, or a website to support your online sales, competing in the digital space becomes extremely difficult. Whether your business is already established or you are a new brand entering the market, the message of your business must carry weight with your audience. It’s not only important that your brand rings true, but that it reaches your customers where they are, using recognizable elements they’ll recall long after their consumer journey begins.
Businesses of all shapes and sizes benefit from branding or rebranding. Take Airbnb for example. When the company launched in 2008, its blue, barely recognizable bubble letter logo seemed to be missing the mark. The company opted to rebrand by humanizing their logo to reflect the company’s ethos within the vacation home rental space. The “Bélo” symbol in the shape of the letter A was born which reflects the mission: People, Places, Love, and AirBnb. After doing so, Airbnb’s profitability grew by nearly $29 billion. Although there were multiple external factors that contributed to its growth, the significance of successful rebranding drastically impacted the future of the company.
Once an agency is able to brand or rebrand your image, the next step is to ensure access into the global marketplace via a high-level, user-friendly e-commerce website. Using the branding guidelines set in place during the formation of your logo and company aesthetic, expert level web designers are able to customize your “digital storefront” where online shoppers can familiarize themselves with your brand. An up-to-date, user-friendly website can significantly improve your company’s profitability over time, so it’s best to perform annual audits of your existing website or seek professional consultation. Taking it a step further, Search Engine Optimization (SEO) tactics help push your website higher up in rankings, improving it’s visibility which will slowly grow your customer base even more.
2. Strategically Grow Your Audience
After providing you with the foundation you need to succeed, an expert-level digital marketing agency will also help you generate quality leads by strategically growing your audience. While there are many avenues to fulfilling a marketing objective, each business goal is unique and may require a combination of strategies.
Oftentimes in marketing, you’ll see this scenario. While two businesses may make up the same industry, a company’s marketing campaign might greatly vary from its competitor. Billy’s Shoe Repair may have a robust social media following that an agency can use as leverage to increase website traffic. On the other hand, Sally’s Sandal Shop caters to a niche market of women over 30 within the $55,000-$75,000 income bracket. Knowing this, a targeted display campaign can help broaden Sue’s clientele both online or in her own backyard.
Using a combination of the below mentioned services, skilled digital marketing agencies can help take your sales to the next level:
- Social Media Management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Targeted Display Advertising
- Web Development
- Web Design
- Content Development
3. Set Yourself Apart From the Rest
To remain aware of trends in your industry is a digital marketing expert’s job. Knowing what your competitors are doing and what works for them can provide you with a crucial advantage in your industry; therefore, an ahead-of-the-curve approach is how great agencies operate. Their expertise allows you to see behind-the-scenes on your competitor’s marketing efforts, and that information alone is worth the investment. You never know when you may need to change your strategy to get ahead of your competition.
Take for example the chicken sandwich rivals, Popeye’s and Chick-Fil-A. When the former company decided to close its doors on Sundays, Popeye’s marketing department met Chick-Fil-A’s disgruntled customers where they were: in emotional mayhem. Those who had an otherwise strong allegiance to the brand were kindly reminded that Popeye’s doors were indeed open. When it was time for Chick-Fil-A to seize the spotlight, their strategists were prepared as well. With the unveiling of the new Popeye’s chicken sandwich came the long-standing rivalry and public debate: which is better? By utilizing active social listening, both companies were able to remain relevant and profit off of the other’s marketing initiatives.
Digital marketing companies can help you become a pioneer in your industry by establishing new tactics that may be new to other businesses. For example, within the real estate industry, competition is always right around the corner. It’s important to know when to adopt new tactics like targeted display advertising or promote a free service via an email marketing campaign without risking your profit line. These insights are customary for digital marketing agencies and will benefit your business in the long run.
4. Get Expert-Level Insights
As discussed, a good digital marketing agency understands the ins and outs of your business and can tailor a customized marketing strategy that’s right for you. Receiving consultative advice usually comes with a price, but if you have a digital marketing agency on retainer, it can save you money in the long run. An agency will advise you while preventing any waste of marketing dollars. It can cost thousands to invest in expensive technology, software, or out-dated tactics that don’t bring the results you’re looking for.
Digital marketing consultants provide an unbiased eye to the problems facing your business; they will keep you and your bottom line at the forefront of the conversation no matter the issue. While most companies are talented at staffing for their business needs, they may lack the manpower to tackle high-level challenges. Digital marketing agencies are at your disposal for when you need them most, so you aren’t spending more of your time or money than necessary. Once the project is completed, so is your financial responsibility.
5. Grow Your Sales
The goal of your marketing campaign should be to creatively incentivize your customers while appealing to a wide net of similar-minded audiences. If you are working with a successful digital marketing agency, then a robust return of income (ROI) is likely to follow the campaign. While certain tactics can provide a quick increase in conversions including a spike in sales, enrollments, or clicks to the website, others can provide longer-lasting effects. As we noticed above, a simple rebranding strategy can result in massive profit gains, but not all campaigns will yield as extreme of results.
An impactful marketing strategy is one that is measured and monitored through-out the lifetime of the campaign to the utmost efficiency. A seasoned digital marketing agency will successfully execute, measure, and report on your results, but ultimately, the exact return on investment is usually unknown to the marketer. Before entering a contract, make sure that you provide your average point of sale so that your agency will properly anticipate the budget and reach needed to yield an adequate return on investment.
Hire a Digital Marketing Agency in Meridian, MS | Data Street Marketing
Tackling your company’s current drawbacks and staying ahead-of-the-curve is what we do every day at Data Street Marketing. Using strategic marketing tactics, we provide customized, creative solutions to fit your unique marketing goals. Whether your business is in need of a rebranding strategy or to establish an online presence, we can help. Our specialists are highly skilled at executing top-level strategies that yield impressive results. Contact us today to learn more about Data Street Marketing and our commitment to growing businesses in Meridian, MS.