In the digital age, websites turn the wheels of business. It’s impossible to imagine a business operating successfully without one. Think of your website as the storefront of your business that is built from the ground up. Depending on your needs, it may require expert contracting to establish the framework that your business needs for success. Once the plumbing is installed and the roof is placed, your website will appreciate rather than depreciate.
Meaning that if your website is an e-commerce site, the leads you earn will allow the website to pay for itself over time. That’s why investing in your online presence with the guidance of a web design and development company is critical to your success. A professional website design firm will go above and beyond to ensure you walk away with a unique, highly-functional product.
1. Unique Website Builds Take Expertise
In order for your website to stand out from the rest, it needs to be unique, creatively-executed, and feature cohesive designs within your branding guidelines. If that all sounds foreign, it’s because it’s a web design agency’s primary task in assembling your finished product. Without a properly-built logo, formatted to be accessible for a variety of purposes, highlighting your brand in a positive light will be a challenge.
A web design and development company can take care of your logo and branding guidelines including fonts, color swatches, and overall tone of the website. Once this is established, they will ensure that your style and brand is infused within the look and feel of the website. Along with visually-appealing graphics and animation and proper blocking to improve user-behaviors, you can progress from a basic layout to a professional, customer-friendly website in no time.
2. Better User Experience is Priceless
Web design and development agencies take into consideration the significance of the customer shopping journey. Primarily, a website should be navigable and easy-to-use, but having strategic call-to-action (CTA) elements is what encourages individuals to stay on the site. As shoppers today, we know our time is valuable, so when a website makes research or purchasing difficult, we jump ship!
Not only should your website deliver a positive experience and a great first impression, it should contain the consumer-based elements necessary to yield a conversion. This can include thoughtfully-placed buttons, form fills, or internal links that encourage some type of activity whether it be further research or a sale.
3. Mobile-Formatting is Key to Rankings
According to Statista, mobile devices generated 54.8% of global website traffic in the first quarter of 2021. This has increased from 48 percent in 2019. It’s becoming increasingly important that your website be responsive and work in alignment to mobile technologies. Responsive websites have a single codebase and optimized styling sheets that adjust according to different screen sizes. This allows you to save in additional development costs needed to acquire the user, and having a responsive website can significantly improve sales.
4. SEO-Friendly Websites Builds Business
When it comes to optimizing your website for search engines like Google, there are quite a few factors that make up the process. In order to rank on the top pages of Google, your website should be easily indexable, meaning Google bots can gather all necessary information on your business type, location, and services through strategically placed data.
This data can include metadata such as properly labeled URLs and Title Tags as well as the use of keywords and long-tail search terms placed in the copy of your website. It may seem like something you can put together with a few YouTube tutorials, but good SEO takes expert-level research and skill along with time that businesses often don’t have.
Oftentimes, having a poorly constructed website for SEO will hurt your rankings, making business more challenging than it should be. When a site has been constructed through a web design or development agency with SEO in mind, search engines like Google can index your site properly and rank it faster, locally. So, by letting a web designer take control of the appearance, and a web developer tackle the back-end work, you’ll be more searchable online and able to see better results. Not only can an agency develop your website, oftentimes when performing SEO, the company can also track analytics for you and report on ranking opportunities that would otherwise go unnoticed.
5. DIY Solutions May Limit Your Growth
All that being said, it should be clear that DIY solutions to your online storefront can limit the growth of your business over time. You may scratch the surface of your website’s capabilities by building one yourself, but what you’re receiving could be a fraction of what you actually need. Let’s say you’re an e-commerce company in Jackson, MS and your inventory fluctuates often. It’s wise to monitor and update this information constantly to reflect accuracy and consistency in products, but the day-to-day gets in the way. Perhaps you realize your top ticket item is not selling well, you look further into it and determine that the page is broken. Had you hired a professional team, your web design and development firm could have already tracked this issue via website maintenance protocols and saved you thousands.
Full-Service Digital Marketing Agency in Jackson, MS | Data Street Marketing
Once you decide to invest in a professional website, there are a variety of additional services that a full-service agency can fulfill in order to further impact your sales. From website maintenance to strategic content development which helps improve rankings, to SEO and social media management, and even targeted display advertising, once your website is live, there are limitless strategies that an agency can utilize to kickstart your growth. Using data to drive results, Data Street Marketing is a solutions-based full-service digital marketing agency in Jackson, MS which houses experts in all the above. We manage everything from the design and development of your website to paid advertisement strategies that draw quality traffic to your online storefront. To learn more about Data Street Marketing and how we can help your business in Jackson, MS, contact us today.